Sugi Advisory helps small businesses find structure and direction — uniting strategy, finance, and marketing into one clear vision.
What we do
Three disciplines. One connected view.
Advisory, Finance, and Marketing — each grounded in clarity, unified by strategy.
Advisory
Strategic planning, financial forecasting, and long-term direction tailored to your goals.
We turn numbers and insight into structure, helping you plan and adapt with confidence.
Finance
Streamlined financial management through our outsourced finance team — from bookkeeping to reporting and management accounts.
Whether you use Xero or other tools, we make your finances simple, consistent, and easy to understand.
Marketing
Growth built on visibility and connection.
Our SEO services and content marketing strategies make your business easier to find and harder to forget — always aligned with your wider plan.
Sugi brought structure to my ideas. I used to make decisions on instinct — now everything has clarity and direction. It feels like running the business, not reacting to it.
— Managing Director, Eastern Archivals
Why Sugi?
In a complex world, clarity is your advantage.
Many small businesses work with advisors, accountants, and marketers who operate independently.
The result is fragmentation — numbers without narrative, marketing without strategy, and plans without direction.
We bring strategy, finance, and marketing into alignment — offering joined-up guidance with the strategic depth of a fractional CFO and the insight of a trusted advisor.
The kintSUGI principle
The power of integrated thinking.
Kintsugi teaches that when pieces are rejoined with care, they become stronger than before.
That’s how we approach business — connecting strategy, finance, and marketing so your company operates as a unified whole.
It’s the integration, not the perfection, that creates resilience.
How we work
A process designed around you
Understand & Assess
We take time to get under the surface — how your business works, what the numbers are saying, and where clarity could unlock growth.
Plan & Support
Together we create a clear, practical roadmap that ties your goals, finances, and marketing together. Then we help you put it into action.
Review & Evolve
We stay alongside you, reviewing performance and refining the plan as things change — progress that lasts, not advice that fades.
Sugi helped me turn what I had in my head into an actual plan. We’ve grown without losing control, and I finally understand how the business fits together.
— Founder, Finesse Decorating